ACRYLICS FOR SERIOUS PAINTERS

PRIMAcryl Professional, relaunched in 2025 with a brand-new microplastic-free binder, is Schmincke’s finest acrylic paint. Made in Dsseldorf from pure pigments and an innovative acrylic polymer, PRIMAcryl sets a new standard for artists’ acrylics.

Why is the PRIMAcryl polymer so special? Two big reasons that will make you want to try this paint right away first, the acrylic binder is clear, not milky-white like other acrylics. That means brighter colors and clearer mixtures. Second, there is virtually no color shift when drying, so you’ll never be surprised or disappointed after your work is finished.

PRIMAcryl’s distinctively creamy texture is another notable advantage. This is the heavy-body version of PRIMAcryl, with the capacity to build up texture when applied in thick layers. But unlike some heavy-body acrylics, PRIMAcryl isn’t sticky or pasty. You can apply the full color right from the tube, without losing any chroma in dilution.

It’s also nice to know that PRIMAcryl polymer is more sustainable than other acrylics. Rather than extracting the acrylic polymer from mineral oil (the ‘petroleum process’ of acrylic manufacturing), Schmincke uses a polymer that’s made almost entirely from ‘end-of-life’ plastics, like old car tires, and plant-based byproducts of other industry. Only a minimal amount of carbon dioxide is produced in the process. The resulting binder is also free of microplastics.

In the newly reinvigorated PRIMAcryl line, you’ll find 90 colors, including 60 single-pigment formulas, 89 vegan colors (only ivory black has an animal ingredient), and the brightest, most opaque titanium white in the world.

All 90 colors have four- or five-star lightfastness ratings, meaning that the colors will not fade for 100+ years under gallery conditions.

60 mL tube. Sold individually. Made in Germany.

ABOUT H. SCHMINCKE & CO.:

Since 1881, Schmincke has manufactured the finest colors for artists. Based in Dsseldorf, Germany, this renowned color house makes a category-leading product in almost every medium: oil colors, watercolors, acrylics, pastels, fixatives, mediums, and more.

Schmincke releases more new products than other big color houses, and they are constantly revising their formulas to make them better and brighter. An independent company since its founding, Schmincke does not answer to some conglomerate or to the stock market. Its family owners remain committed to producing the finest colors, just as they’ve done for generations.